BOLD
Bold was Dallas ISD's State of the District celebration, hosted at the Fairmont Hotel in downtown Dallas.
State of the District is an annual gala event celebrating key initiatives, programs, and outstanding accomplishments. It also serves as an opportunity to present the district's strategic vision.
The brand name Bold was chosen to reflect the "bold" aspirations of Dallas ISD as an urban school district.
Client: Dallas ISD
Role: Lead Graphic Designer
Year: 2022
Role: Lead Graphic Designer
Year: 2022
Official logo design for 2022.
Printed program design.
A large-scale welcome sign was placed near the lobby entrance to greet guests.
We created 4-sided pillar wraps that encircled the main columns of the lobby area.
Each side reinforced the messaging of the event: "bold" initiatives and values.
Below are mockup examples for the pillar wraps.
We created four wraps in total.
Photos of the final wrap designs.
Photography by Jeffery Dietz.
In addition to signage, we also needed digital slides and media. For this venue, we required a slide deck design and a projected widescreen backdrop.
The backdrop images needed to account for picture-in-picture on both sides, to contain keynote deck slides and live feed footage.
The backdrop images needed to account for picture-in-picture on both sides, to contain keynote deck slides and live feed footage.
Keynote deck slides for the superintendent's presentation.
Photos of ballroom event.
Photography by Jeffery Dietz.
Footage of event.
Videography by DSTV.
Media coverage by local news.