Discover Dallas ISD
Discover Dallas ISD is the district's largest enrollment event for specialty schools and programs. Prospective students learn about each school and why DISD is the preferred option over competing districts.
Messaging focused on personalized learning environments, academic competitions, and STEM programs with a path toward innovative careers.
Strategy focused on print, social, and geolocated advertising. The visual identity utilized a fresh, vibrant color scheme with an emphasis on energetic student photos.
Client: Dallas ISD
Role: Lead Graphic Designer
Year: 2022
Role: Lead Graphic Designer
Year: 2022
Collateral items reinforced the campaign across multiple touchpoints.
We crafted a comprehensive catalogue mailer featuring each participating school. We went through several rounds of design to ensure a strong user-friendly layout and legibility.
The last page features a tearaway page that doubles as ticket for a raffle prize, to incentivize attendance. This mailer was printed and mailed to each residence in our targeted neighborhoods.
Promotional video for
Dallas ISD's YouTube channel.
Dallas ISD's YouTube channel.
Art Direction by Darrell Pryor
Video animation by Chris Sinclair and his team.
Video animation by Chris Sinclair and his team.
87 unique signs were created to advertise all attending schools, and placed at their respective booth locations. Design layout and color choices were determined by grade level, school programs, etc.
3-Sided welcome signs were placed in strategic locations. Branded with selfie messaging to encourage social media engagement from attendees.
Event photos below.
Photography by Jeffery Dietz.
