More Choice EXPO
The More Choice EXPO is Dallas ISD's enrollment campaign for all Neighborhood Schools and programs. For the 2023-24 academic year, we hosted the event at Fair Park in Centennial Hall.
I was tasked with elevating the visual brand to better reflect the fun, academic spirit of Dallas ISD, and take advantage of the Fair Park environment. All marketing and environmental pieces were designed to make every touchpoint a fun experience for each attendee.
Client: Dallas ISD
Role: Lead Graphic Designer
Year: 2024
Role: Lead Graphic Designer
Year: 2024
Our campaign strategy focused on print, social, and geolocated advertising in targeted residential areas.
Advertising assets were created for social media posts, door hangers, billboards, and several other touchpoints.
Advertising assets were created for social media posts, door hangers, billboards, and several other touchpoints.
A unique foldout mailer was designed to create a special form of engagement. Messaging for the event is revealed in sequential order, climaxing with a full page spread of the event details, and a stylized district map on the reverse side.
The Centennial Hall building at Fair Park was selected for this event.
Several custom large-print items had to be designed for this location.
We focused on mapping out the building's schematic, and creating a layout of signage and booth locations. Our decision-making focused on making the most efficient use of space for traffic flow.
Several variations of 3-sided Welcome panels were created. Some included location directions to guide visitors.
Several more signage items had to be created. In addition to directional pieces, we also created branded overhead signs that indicated district region, and over 180 branded school signs for each campus booth.
Promotional video for
Dallas ISD's YouTube channel.
Dallas ISD's YouTube channel.
Art Direction by Darrell Pryor
Video animation by Chris Sinclair and his team.
Video animation by Chris Sinclair and his team.